Healthcare Reform Rising Costs of Benefits Puts Onus on Employees

Up to 159 million Americans (52 percent) are covered by employer-sponsored plans. The Affordable Care Act is changing the group health insurance scenario. Employers are concerned about the rising cost of per-employee benefit costs and are expecting their employees to contribute more out of their pay checks to the benefits package. This is borne out by the results of several studies, including ERCs recently published 2011/2012 Policies & Benefits Survey covering Northeast Ohio employers.

Recent Deloitte and the International Society of Certified Employee Benefit Specialists (ISCEBS) research1 indicates that 85% of employers expect new health insurance law to raise per-employee benefit costs. Employees are expected to help employers face this challenge by paying more out of their pay checks to their benefits package. In fact, the focus on controlling healthcare costs is evident: 73% of the employers surveyed said that health care reform will push them to reevaluate their benefits packages over the next 12 months in light of health reform changes. Sixty-two per cent of employers have already made cost-sharing a part of their benefits packages.

Two-thirds of the Deloitte employer respondents are making no immediate changes to their benefit programs and adopting a “wait and see” approach for final healthcare reform provisions that may reduce plan design flexibility.

More controversial was the recent McKinsey & Company survey2 of 1,300 employers in early 2011 which found that 30% said they would “definitely or probably” stop offering employer coverage after 2014. Nearly half of the employers said they would consider alternatives to their current plans, including an insurance option that would only offer coverage only to certain employees.

A survey conducted by the Kaiser Commission on Medicaid and the Uninsured and the Urban Institute3 last year showed that in 2010, employees with coverage contributed a greater share of the total premium, a significant change from the steady share they paid on average over the last decade. In 2010, covered employees on average contributed 19% of the total premium for single coverage (up from 17% in 2009) and 30% for family coverage (up from 27% in 2009).

According to ERCs 2011 survey, Northeast Ohio employers report that the average health insurance deductible paid by employees has risen significantly since 2009. As organizations strive to cope with the increase in costs, they are resorting to greater cost-sharing with employees. The survey indicates that employees’ co-pay amounts and contribution to group health insurance premiums also increased in the last two years.

Competing objectives are complicating matters. Deloitte/ISCEBS rates employers top five total reward priorities as:

Cost of healthcare benefits Employees willingness to share more of the benefit Ability of the benefits program to attract, motivate and retain talent Ability to comply with and adjust to PPACA’s mandate Clear alignment of total reward strategy with business strategy and brand

Effective Pitching Practices for Healthcare Public Relations

Healthcare public relations efforts are fueled by effective pitching and landing coverage. Through developing relationships with targeted reporters and news outlets, healthcare companies and organizations can better inform the public of their mission, policies and practices. Here is some advice on effectively pitching to health and healthcare reporters.

Find the most relevant person at the most relevant outlet. Targeting specific media outlets and specific journalists for each pitch increases the likelihood of landing coverage. Honing in this way allows for you to take a step back and really consider your audience. Who is this pitch intended to reach? What media outlets do these people pay attention to? What journalists have recently covered this topic? These are all good questions for healthcare public relations practitioners to ask themselves before pitching.

Check editorial calendars. Editorial calendars inform healthcare public relations practitioners when and what publications will be writing about. This should always be checked before pitching because they will be beneficial in coming up with the best pitching angles. To illustrate, perhaps a top healthcare trade publication is doing a special feature on heart disease. As the healthcare public relations representative for a company that specializes in treatment options for heart disease, this is the perfect opportunity to have a spokesperson provide commentary.

Break through the noise. Journalists receive numerous email and phone pitches daily. In order to stand out, your pitch needs to be creative, different and memorable. Entice journalists by playing to their interests. The reader should be instantly engaged in your pitch and want to read on. Any pitch that seems too much like an ad will likely be disregarded by journalists. To avoid having a pitch that is too self-promoting, it is important to stretch beyond and tie to a larger issue or event.

Simplicity is key. When pitching to the media, keep pitches short and to the point. The point of utilizing pitching for your healthcare public relations efforts is to get the media hooked and make them want more information from you. Therefore, there is no need to include every detail in your pitch. This also sets the stage for you to develop two-way communication and relationships with these journalists.

Through using the above tips, healthcare companies and organizations should be able to pitch more effectively and see an increase in landing placements. This will not only increase media coverage, but position health care companies and organizations ahead of the competition.

Kevin Waddel is a free lance writer. To get more information about Public relations, Public Relations New York, New York city public relations, Healthcare Public Relations, PR, NYC Public Relations Firms, Financial Services Relations in New York visit

Healthcare Revenue Cycle Management For Optimizing Financial Gains

Nowadays, healthcare providers like every other industry need to consider long-term financial stability. In order to ensure this, they need to implement the right procedures and measures to get expected results. One of the best ways to achieve this for the industry is optimal use of healthcare, revenue cycle management. Implementation of proper management procedures makes it possible to gain positive short term and long term financial results.
Long-term financial results occur through better patient engagement and short-term benefits may involve something as simple as knowing about receivable claim accounts. So what is management of revenue cycle related to the healthcare industry? This involves the use of proper techniques, methodologies, tools, and strategies for gauging financial situations. For example, proper management strategies will help an provider review the financial situation of a patient, collect co payments, and submit accurate claims.

Successful payment collections from various payers including; insurance companies, government, and various agencies are possible through successful revenue cycle management. One cannot emphasize enough the benefits associated with such management techniques. For the healthcare provider, it signifies financial stability on a long-term basis. Different institutes use such measures for different reasons. For example, some may use it in preparation of accounting reports or recording of transactions.

This kind of recording and reporting may occur on a quarterly, monthly, or even annual basis. However, most prefer quarterly and monthly reporting for remaining abreast of their financial situation and planning further strategies in this regard. As the situation lies nowadays, healthcare establishments that do not use proper management techniques fail miserably to keep track of the financial sides of transactions and become bankrupt. A sound management strategy in place with successful electronic remittance advice prevents financial distress and this way an establishment can ensure long-term gains.

Revenue management is a critical subject that involves the wider arena related to patient engagements in financial transactions. This includes revenue control processes, analysis of income statement, and successful sales management. Besides this, it also deals with problems related to the health care establishment, which may be hindering its capabilities to generate revenues. Use of practices related to successful profit management may help clinics and hospitals to generate higher revenues and get better results from patient dealings.

Software is available these days that can make revenue management for healthcare industry seamless. These work in close association with electronic remittance devices used in these establishments for managing data, generating reports, and keeping track of financial transactions. With competition is increasing hospitals and clinics have to think of better and more successful ways to ensure financial stability and optimizing their profits. Proper management of revenue cycle surely helps in this regard.

Boost Your Occupation through Healthcare Colleges

Healthcare colleges can supply the chance to boost your career by obtaining a first or an additional degree. Several entry-level medical personnel have minimal opportunity to advance or bring in a higher salary without initially pursuing an official post-secondary education. Fortunately though, today’s individuals have alternatives: lots of online and community college plans allow working pupils to keep full-time careers when they attend school part-time.

Gaining a degree will allow you to obtain either an administrative or clinical career in medicine, covering anything from an office administrator to a dental care hygienist. The demand for skillful healthcare workers is predicted to raise in upcoming years as being the nation’s growing older people needs a great deal more medical treatment. Far more Americans probably will require service of physicians, however with the educative demands and costs of medical school, becoming a physician is not an easy task. There are various lower-level but qualified jobs to be found in healthcare by earning a certificate or an associate’s degree through healthcare colleges.

Plenty of people want to pursue employment opportunities in healthcare since they deliver the ability to earn money while helping other folks. Work opportunities in healthcare offer an essential service to other individuals, and even while lots of healthcare staff is necessary to conserve the industry, that won’t suggest that jobs are automatically effortless to come by. Since patient’s lives are in your hands every day, it’s crucial for you to have completed a formal education before you take on many of the complicated duties that these jobs will be needing. If you’re intent on your career and hope to work with a medical facility, you’ll really need to get back in college and earn a college degree.

If you have the desire to guide others but still must make a full time income to compliment yourself in addition to a family, a career in healthcare generally is a great selection. Read about a few of the many associate-level degree programs available through healthcare colleges:

Medical Supporting Dental Aiding Physician Aiding Medical Technology Therapy Supporting Pharmacy Technology Healthcare Administration Medical Administrator Assistance Nutrition Science

The initial phase to finding a occupation in healthcare is figuring out which exact area interests you and then studying degree programs to find the very best one designed to enable you to satisfy your career ambitions. Attaining a higher degree at any level might increase both the career opportunities available to you and your wages possibilities. If you aren’t in position to devote to school full-time for whatever explanation, alternatives including community colleges and healthcare colleges over the internet can be a very good option for obtaining a degree.

Healthcare Staffing Agency Excellent Business In Present Scenario

Healthcare staffing agency offers invaluable service to the healthcare centers and hospitals. Healthcare professionals can have a rewarding career if they get attached to these agencies. Nowadays, there is shortage of medical staff of all level in the hospitals and so demand for professionals is increasing. If you are a professional with business knowledge and skill, you can plan and start a healthcare staffing agency. All you have to do is arrange for medical professionals and place the candidates in right places.

However, it is not so simple as it looks but this business is quite challenging and rewarding as well. You have to choose the candidates according to their knowledge, education, training and experience and place them in hospitals and other healthcare centers where they are needed. You must consider the goals and objectives of the healthcare centers and at the same time satisfy the demands of the candidates also. Keep the records of all medical professionals that you have placed.

Once your healthcare staffing agency is established, you have to earn the name and the best way to do is to provide eligible and good candidates so that your clients are happy and refer the name of your agency to others. Always monitor your candidate even after the placement is done. You also have to take care that the candidate is taken care of and his requirements are fulfilled as well. Consider the rules and regulations set for the staffing agencies because some of the hospitals hire the service only when the healthcare staffing agency is licensed or registered.

Healthcare staffing agencies have to work on both the sides. The main function of healthcare staffing agencies is to satisfy the management of the healthcare center where they have provided their staff. These agencies need software designs that help them analyze the candidates in a better way and also helps them do the day-to-day medical staffing properly. There needs to be efficient staff and professional in the agencies so that the medical staffing is done properly on daily basis. These agencies save a lot of money of the hospitals also.